The “Harvest Your Story: Outline Your Novel with Ease” campaign is my way of empowering aspiring writers by creating a structured, supportive environment where they can outline their novels before the holiday season. At just $49.98, this exclusive course is available only once a year, which aligns perfectly with my vision of fostering creativity and helping writers transform their ideas into impactful stories.
Through this course, I equip participants with the tools, guidance, and community support they need to create a solid outline, inspiring the confidence and clarity required to embark on their writing journey come January. This campaign reflects my commitment to nurturing the writing community and fulfills my mission of making storytelling accessible and achievable for everyone.
Landing Page
I chose to keep my Landing Page simple and my color scheme consistent with my website. Normally I would remove the headers and footers from the landing page and create this sales page with just one thing to focus on, the actual Call to Action. But, I’m not totally opposed to trying it this way either.
Social Media
After completing the Landing Page, it was time to create some social media buzz!
Email Campaign
Once the social media campaign was set up, it was time to let my audience know about this great new course! This was done by creating an email blast and distributing it to my email list.
Why the Campaign is Important
I need this campaign to reach potential customers because it offers a unique and timely opportunity for aspiring writers to outline their novels just before the busy holiday season. By emphasizing the exclusive nature of the course, available only once a year for a reasonable price, I can create a sense of urgency that encourages enrollment. This campaign not only highlights the structured guidance and community support participants will receive but also positions my business as a valuable resource in their writing journey. Ultimately, it allows me to connect with motivated writers who are eager to turn their ideas into reality.